The Perfect Scent

The Perfect Scent free The Perfect Scent , The Perfect Scent pdf, The Perfect Scent pdf free,The Perfect Scent pdf download, The Perfect Scent epub, The Perfect Scent ebook, The Perfect Scent read online, The Perfect Scent pdf download, The Perfect Scent epub, The Perfect Scent kindle, The Perfect Scent Mobi – From The New York Times Perfume Critic, A Stylish, Fascinating, Unprecedented Insider S View Of The Global Perfume Industry, Told Through Two Creators Working On Two Very Different Scents.No Journalist Has Ever Been Allowed Into The Ultrasecretive, Highly Pressured Process Of Originating A Perfume But Chandler Burr, The New York Times Perfume Critic, Spent A Year Behind The Scenes Observing The Creation Of Two Major Fragrances Now, Writing With Wit And Elegance, He Juxtaposes The Stories Of The Perfumes One Created By A Frenchman In Paris For An Exclusive Luxury Goods House, The Other Made In New York By Actress Sarah Jessica Parker And Coty, Inc., A Giant International Corporation.We Follow Coty S Mating Of Star Power To The Marketing Of Perfume, Watching Sex And The City S Parker Heading A Hugely Expensive Campaign To Launch A Scent Into The Overcrowded Celebrity Market Will She Match The Success Of Jennifer Lopez Does She Have The International Fan Base To Drive Worldwide Sales In Paris At The Elegant Herm S, We See Jean Claude Ellena, His Company S New Head Perfumer, Given A Challenge He Must Create A Scent To Resuscitate Herm S S Perfume Business And Challenge Le Monstre Of The Industry, Bestselling Chanel No 5 Will His Pilgrimage To A Garden On The Nile Supply The Inspiration He Needs The Perfect Scent Is The Story Of Two Daring Creators, Two Very Different Scents, And A Billion Dollar Industry That Runs On The Invisible Magic Of Perfume. I finished this book a while back I m not sure what to say except that Chandler Burr knows the perfume industry inside out Knowing that, it seems odd to me that there are no scandals, everyone behaves perfectly well and fairly This just isn t how business works, this is how PR works Another revenue stream for the author Additionally Sarah Jessica Parker has far, farinput into her perfume than any of the other celebrities who have no input at all, they are just advertising faces on n I finished this book a while back I m not sure what to say except that Chandler Burr knows the perfume industry inside out Knowing that, it seems odd to me that there are no scandals, everyone behaves per
Time on To Read List 1 year 5 months on physical pile, given by a friend Reason for Still Lurking on To Read Not What Fingers Spasmodically Reach ForMotivation For Finally Picking It Up I read the first few pages and then didn t stop. Man, if you would have told me that I would read, much less enjoy, much less THROUGHLY enjoy and insist upon reading aloud from on multiple occasions, what is essentially an industry analysis book, I would have held out my hand and said, Hi, I m Kelly Nice Time on To Read List 1 year 5 months on physical pile, given by a friend Reason for Still Lurking on To Read Not What Fingers Spasmodically Reach ForMotiv
I have probably worn cologne less than a handful of times in my life I have no real interest in perfume And yet, I was drawn to this book precisely because of my lack of interest in the subject Perfume is something I so rarely think about that the idea that whole lives revolve around this intrigued me just as say, a book about hair care products probably would, or laundry detergent Burr, who covers the perfume industry for the New York Times again, another surprise that someone on a news I have probably worn cologne less than a handful of times in my life I have no real interest in perfume And yet, I was drawn to this book precisely because of my lack of interest in the subject Perfume is something I so rarely think about that the idea that whole lives revolve aro
It s quite likely that anyone with a fanatical perfume hobby, such as me, will eat up this book I certainly did It covered some territory I already knew, but on the whole it was quite the eye opener about the strange and magical and illogical world of modern perfumery Burr s assorted opinions on various fragrances are at times hilarious he compares certain popular scents to weed killer and nerve gas , and always evocative the scent of a European man removing his underwear in August okay, It s quite likely
I enjoyed this immensely It s one of those books one carries around reading aloud from Full of fascinating chemistry tidbits as well as the slightly less fascinating celebrity designer ones Burr s scathing, off the cuff assessments of current perfumes are hilarious, as are his other asides Here s a favorite quote Perfumers are deeply str
I am slightly anosmic so I m very curious about what it s like to experience perfumes Chandler Burr writes about perfumes using evocative images from your other senses so that I can kind of experience the perfume Here is an example Lovely is the lightest olfactory party dress of powder and sweet, the scent equivalent of the terrific wrap of so
This was a bit of a let down after having just read Chandler Burr s previous book It was hard to get excited about Sarah Jessica Parker nor even about the perfumer Jean Claude Ellena Details about industry and the celebrity stuff didn t grab me Turns out he
The Perfect Scent by Chandler Burr is the story of creating and marketing a fragrance for the very rich and two disparate approaches taken by luxury houses in the trade One, the anonymous to the public at large but indispensable perfumier working for an absolutely top of the line house in this case, Jean
Let me preface this review by saying that I don t know anything about perfumes I had no real awareness of it growing up my mother never wore scents and even though I m always curious, the sheer cost of getting into perfume has put me off it for the time being However, I picked up this book because I love the behind the scenes details of any industry and perfume has always been extra mysterious to me.I m usually pretty slow when it comes to reading nonfiction but this book just sped by for Let me preface this review by saying that I don t know anything about perfumes I had no real awareness of it growing up my mother never wore scents and even though I m always curious, the sheer cost of getting into perfume has put me off it for the time being However, I picked up this book because I love the behind the scenes details of any industry and perfume has always been extra mysterious to me.I m usually pretty slow when it comes to reading nonfiction but this book just sped by for me, which is really a testament to Burr s incredible writing He takes the reader on a seemingly simple journey two people, each creating a brand new perfume, plus all the sidebars and extras that such a process entails Along the way he debunks a lot of perfume myths and mumbo jumbo and gives a clear picture of where the perfume industry stands today
I ve recently gotten very interested in perfume, so of course I was dying to read this Burr is the perfume critic for the New York Times who knew , and he follows the creation of two perfumes Lovely, a celebrity scent for Sarah Jessica Parker created by a commercial house in New York, and Un Jardin Sur le Nil, created by luxury house Hermes new in house nose, Jean Claude Ellena I got the feeling that Burr spent so much time with the people in the Parker camp especially Parker herself, I ve recently gotten very interested in perfume, so of course I was dying to read this Burr is the perfume critic for the New York Times who knew , and he follows the creation of two perfumes Lovely, a celebrity scent for Sarah Jessica Parker created by a commercial house in New York, and Un Jardin Sur le Nil, created by luxury house Hermes new in house nose, Jean Claude Ellena I got the feeling that Burr spent so much time with the people in the Parker camp especially Parker herself, about whom he s a bit starstruck and with Ellena that he developed personal relationships with them and wanted to present them in the best light This is understandable, but it also makes the book less interesting, because he s quite circumspect about how he discusses the process The book is much better when it digresses from its supposed topics and Burr talks about natural vs artificial scent materials, how trends affect perfumery, and the byzantine way the indu

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  • Paperback
  • 336 pages
  • The Perfect Scent
  • Chandler Burr
  • 12 August 2018
  • 0312425775